How to become the king of credits
Imagine. You have a company, for example, operating in the lending business. You are doing well, your revenues and number of customers are increasing and the moment comes when you have grown and improved yourself in the current market as much as possible. But to stay on the same level is boring, therefore a crucial question arises – what to do next? Well, a natural answer would be to go further and look for new markets.
The same happened to Equilia, one of the leading companies in the digital lending market in Latvia. In 2009 it was a small company operated by one person and now it has grown into a successful business in the field of financial services. Throughout the period of its operations Equilia has improved its know-how, technological possibilities, customer service skills and many other elements that form a great company. Today the company can boast with more than 26 000 serviced customers in Latvia and sales comprising more than 70 million EUR per year. Expansion is on the cards and it would be smart to test the waters of international growth starting with a market that is close and understandable to the local market.
Hello Lithuania!
A country that is south to Latvia, a country with a slightly bigger territory and more people as well. But a country that is similar to Latvia in terms of the main economical and population indicators. “Our decision to invest in Lithuanian brokerage business came very natural. Equilia wants to grow further and enter into other markets and we decided to start with our neighbours, Lithuania. This country is right next to us, the market is clear and understandable to us, we already have many successful cooperation partners there,” tells Sandis Eglavs, CEO and founder of Equilia.
Equilia made a strategic decision to invest in the Lithuanian brokerage business that has been operating in the country for five years since 2019 and continue to develop it further. Company currently has 22 partners in Lithuania it is cooperating with in the provision of lending services. In Lithuania it operates the website creditking.lt, offering its customers several types of loans, for example, consumer loans, loans for purchasing cars, for repairing house or apartment, loans against security, also loan refinancing options. Up to now there have been loan applications filled through the website of creditking.lt for more than 26 million EUR. Now Equilia has a pleasure of having happy and satisfied customers not only in Latvia but also Lithuania.